PRINCE CHARLES, The Prince of Wales has launched many different sustainability initiatives aimed at delivering practical outcomes. They range from The Prince’s Rainforest Project, Accounting for Sustainability and the International Sustainability Unit, to more grassroots initiatives run by Business in the Community such as Project Start and the Mayday Network of UK businesses. As well as addressing environmental challenges, The Prince promotes a more sustainable approach to planning and designing homes and communities in ways that enhance and add to the social, natural and built environment. He also co-authored the book, Climate Change with environmentalist Tony Juniper and climate scientist Emily Shuckburg, and has been the recipient of several prestigious awards for environmentalism.